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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Emma Raducanu has denied rumors of a romantic relationship with Carlos Alcaraz, confirming their upcoming mixed doubles partnership at the US Open. The pair recently practiced together, with Alcaraz initiating the collaboration earlier this year. Raducanu expressed her excitement about teaming up with Alcaraz, while also focusing on her singles career after a recent loss at the Eastbourne Open.